Episode 22: Sales Copy Secret Sauce

Today’s episode we are going through the do’s and do not’s of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There’s so much that goes into crafting compelling copy on your listing, and...

Episode 7: The Fundamentals Big Brands Miss – Playbook for Amazon

In this episode of Playbook for Amazon, Jeff discusses the fundamentals that even large brands often overlook.  Ask yourself this…If an Amazon customer lands on your product page, does your listing match your brand voice and the “why” behind your business? When...