Our guest is Will Ford, founder of Launchboom, the most successful company there is for running successful crowdfunding campaigns. Today he shares with us his background in business, how he got into the crowdfunding space, and his advice for those wanting to successfully run a campaign. He holds nothing back and if you are ever in a place where you want to know more about how to do crowdfunding the right way, we cannot recommend Launchboom enough!
2:15- Will’s background before Launchboom
3:45- How Will used influencer marketing with his first company
5:40- How Will got into crowdfunding
7:30- How does Launchboom look different today, 5 years later?
9:40- Jeff’s Kickstarter experience
13:15- What products are not a good fit for crowdfunding
16:50- When should established brands use crowdfunding
18:55- Why his original business model had a major flaw
20:13- Kickstarter vs. Indiegogo
23:!5- How does Launchboom ensure successful outcomes?
26:25- Top mistakes people make with crowdfunding campaigns
28:50- How do you start generating buzz for a pre-launch?
34:20- Tips for then moving onto Amazon
37:05- How Launchboom then helps sellers post-campaign
39:25- Best tip for deciding if crowdfunding is a good fit for your product
www.kickstarter.com, www.indiegogo.com, www.launchboom.com
Interested in launching a crowdfunding campaigns?
Go to www.launchboom.com and go to the Apply button to talk out the logistics
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