Today’s guest is Kevin Sanderson, from Maximizing E-Commerce. Specifically we are covering how he started selling internationally and what made that a successful venture for him. If you’re interested in expanding your Amazon sales internationally, this episode is for you! What should your revenue thresholds be? Which countries should you start with? Kevin’s recommendations are all in there. Enjoy!
1:58- Kevin Sanderson’s business background
4:30- Early Amazon days- Customer reviews and More
6:50- Initial thoughts about expanding internationally
8:40- Has any of his previous hospitality experience impacted how he handles customer service on Amazon?
11:05- Jeff awkwardly quotes “The Hangover”
12:55- What was a game changer that helped you to believe in the trajectory of your business?
13:30- Advice from another massive seller
14:50- What is the potential for sellers selling internationally?
15:50- When does it make sense to expand internationally?
17:25- Why Canada is a good first step
18:10- How to build an audience in a foreign country
18:54- Do US reviews transfer?
21:40- Less competition
22:53- How to handle translations in different markets
25:40- International Launch strategies
27:47- Keyword research and running PPC effectively
31:07- Is there a minimum amount you should be selling in the US before going internationally?
32:10- Main recommendations for achieving internationally success
Check out maximizingecommerce.com/playbook for an International selling checklist
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