Sometimes selling can feel like you are only focused on moving product. But customers aren’t just interested in the product. They want to feel like they are seen, heard, and contributing to something bigger. Today we are talking about how you can show gratitude to your customers. When they feel like they aren’t just another number, they are more likely to return to purchase, tell their friends, and become a raving fan. And thanks to all of YOU for listening to this podcast and supporting Playbook for Amazon. We really enjoy producing this podcast for you and wish you a very happy Thanksgiving!

Minute Markers: 

1:45- What type of experience do you like when you shop in a store?

2:45- What experience do your customers have when they first learn about your product?

3:30- Images and sales copy from a customer perspective

4:15- Autoresponders

4:55- Loyalty clubs

6:35- Thank you mailers

7:29- Answer their questions

8:50- How would you feel as a customer going through your sales process?

11:30- Benefits of going through your sales process on Amazon and on your own website

12:15- How can I WOW my customer?

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