Today’s episode we are going through the do’s and do not’s of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There’s so much that goes into crafting compelling copy on your listing, and it’s worth investing a bit of time into getting it right! Listen in as Jeff shares how we help clients to get their listings optimized, what you can learn from your competitors, and more!

Minute Markers:

1:34- What are buyers looking for above the fold?

2:53- What to include in your sales copy? What makes your product superior?

4:05- Value of looking at customer questions

5:01- How to get customer feedback

5:45- Communicate benefits and results of using your product

6:06- Guarantees that convert

7:40-How to actually put the sales copy together

8:21- Critical next step after you write the sales copy

9:24- Gather data on how the new sales copy worked

9:46- Is sales copy something you should hire out?

10:48- Hire an expert to go over it and make suggestions

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to:

To see what services you qualify for, apply here for free: